Build Buy Wait
Every team faces the same question eventually. Do we build it? Do we buy it? In my view, the answer is simple: build what differentiates you. Everything else? Buy it and move on. Focus where it matters. At PortSwigger, that means building software for security professionals, not CRMs, not invoicing systems, not things that already exist in a thousand better forms. We’re never going to out-invest Salesforce in CRM and while we’ve got the engineering talent to build one, it’s not our core business. So we don’t try. ...